New SEM Products Launched at BICES 2019

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New SEM Products Launched at BICES 2019
Release time:2019-09-05

BEIJING China, September 4 – Two new SEM products were launched at BICES 2019, including the SEM917 Motor Grader for international regions and a new Track-Type Tractor for low ground pressure application for China. Qihua Chen, Vice President of Caterpillar, Hamid Lavassani, General Manager of SEM Global Sales and Distribution, Kristin Girard, Caterpillar Worldwide Medium Wheel Loader Product General Manager, Luo Wei, SEM China Sales Manager and Yu Ling, SEM Global Distribution Manager attended the ceremony.


New SEM Products Launch Ceremony at BICES 2019


SEM Booth at BICES 2019

The new SEM917 Motor Grader features load sensing hydraulic system for easy operation, with electrical hydraulic control transmission and tandem axle. Both contribute to further ensuring better uptime and lower customer operating costs. The new track-type tractor model includes up-to-date technology widely used for low ground pressure condition jobsites. The improved undercarriage design enables better machine stability and lower customer operation cost. The SEM660D Wheel Loader and SEM522 Soil Compactor were also on display. These two machines are widely recognized by industry and customers for their productivity and reliability since introduction in 2016. 


SEM Machines Displayed at BICES 2019

“As an important strategic utility product brand of the Caterpillar family, SEM has continuously expanded product offerings for customers in China and around the world,” said Mr. Qihua Chen. “Leveraging Caterpillar’s more than 40-year experiences and resources in China, as well as SEM’s 60-year legacy developing utility products, SEM products will continue to enable our customers to build a better world.” 


Qihua Chen, Vice President of Caterpillar, Delivering a Speech on the Ceremony

Hamid Lavassani said, “with the support of Caterpillar, we will continue to develop and upgrade SEM products and services to meet the unique needs of our customers and help them be successful. We are committed to providing affordable, available and supported SEM products and services to our customers around the world”.


Hamid Lavassani, General Manager of SEM Global Sales and Distribution, Delivering a Speech on the Ceremony


SEM660D Wheel Loader Turnkey Ceremony

BICES is held every two years in Beijing. It endeavors to show the latest equipment, products, services and technologies in the industry. Caterpillar displayed more than 12 state-of-the-art machines under the Cat and SEM brands at BICES China 2019.