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SEM Launched 60 Years Anniversary on 2018 China Dealer Conference
Release time:2018-01-31

SEM domestic dealer conference with theme -“Honor 60th Years, Expect to Win Future “was held in Wuxi, Jiangsu province, China during Jan.18th and 19th 2018, and more than 150 domestic dealers attended.


Group photo

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Chen Qihua, Vice President, Caterpillar Inc. Chairman, Caterpillar China attended the conference and reviewed the business development of Caterpillar in China in the past 2017. He said that Caterpillar regarded China market as an indispensable part of its global business network, and SEM brand appeared for the first time as a strategic brand in Caterpillar newly updated global strategies. He also reviewed 60 years of trials and hardships SEM experienced, and highly praised SEM brand of its domestic and international market shares and profitability in 2017. Outlooking 2018, Qihua is confident that Caterpillar will gain a greater business development in China, and SEM brand will gain more market shares of the industry.

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Chen Qihua, Vice President, Caterpillar Inc. Chairman, Caterpillar China, reviewed the business development of Caterpillar in China


The conference subject this year is “Honor 60th Years, Expect to Win Future”, SEM Brand Global Sales and DistributionGeneral Manager Hamid Lavassani and Global Distribution, Sales & Marketing Director Pablo Van shared Caterpillar business strategy and stressed the crucial strategic position of SEM. Pablo said:”SEM brand will continuously focus on customers’demands, and providing customers industry-leading intimate products and service with our partners.    Let’s help customers get what they want by our solutions, and gain greater profitability with our partners.”

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Hamid Lavassani, SEM Brand Global Sales and Distribution General Manager, shared Caterpillar business strategy



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SEM brand Global Distribution, Sales & Marketing Director Pablo Van 


In 2018 - 60 years anniversary for SEM brand , SEM is not only one of the most important manufacturers of machinery industry in China, its products has been known as an international brand serving customers from more than 80 countries and areas. 60 years anniversary for SEM brand with subject-“Together for Future Success” was launched by the SEM leaders and dealer representatives during the conference.

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The SEM leaders and dealer representatives launched 60 years anniversary for SEM brand


Caterpillar also awarded the dealers who contributed a lot to SEM brand, and expressed great gratitude to these dealers ‘supports and contributions.


Dealers attending the conference said: “We highly agree with SEM’s concept for havingsustainable partnership and buildingeffective coverage. We will provide skilled and experienced management, effective coverage and professional product support to make SEM products and solution the best choice  to customers.”



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